The company is the leading coffee retailer, making it the best alternative to Coca-Cola’s coffee products. In 2021, Starbucks had 383,000 employees and reported a 24% increase in revenue to $29.1 billion. [10] Starbucks competes against Coca-Cola’s Costa coffee shops. The products will be available in stylish, premium cans (150 ml for Caffe and 200 ml for the milk variants). All three offerings will be available in 10 European Coca-Cola Hellenic markets including Austria, Croatia, Greece and the Ukraine. The initial launch is a result of a joint venture between Ilko Coffee International and Coca-Cola Hellenic. Shakir Moin, currently Chief Operating Officer for Costa Coffee in the US, will become the Coca-Cola-owned coffee chain’s Interim CEO at the end of July 2022. UK-based Costa Coffee announced on 13 July that Jill McDonald, who has been CEO of Europe’s largest coffee chain since 2019, will be stepping down from the role at the end of July to of 8.4% (Arthur, 2019). Costa cold coffee and tea cans and bottles will be available wherever Coke is sold, such as at supermarkets, discount stores, vending machines, restaurants, airports, and sporting events. Although the possibilities are endless for Coca-Cola and Costa, only time will tell if Costa is a good fit. e5zyRyx.